We have just finished the final adjustments to the new Creative Rock website, and I have to say that I’m very happy with how it has all turned out. I think that visually is has a much higher aesthetic while from the backend has a much more search friendly structure. I have, over the last many years, struggled to get high organic search engine rankings for some of my specific keywords such as Artificial Rock, Waterfall Designs, and Pond Builder. I have leant too heavily on displaying photos with missing alt texts and meta tags or employing far too much flash into the site to make it appear more enticing. Doing this has neglected the commandments handed down by the all powerful Google and has always kept the site bouncing around the SERPS. I hope that as well as a beautiful site, this latest incarnation of CreativeRock.com.au will allow for a better end user experience as well as cater to the needs of the crawler bots which today have as much impact on business success as the actual work that we do. Enjoy.
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